Maori (one of the official languages of New Zealand)

CRIA means "new alpaca" in Maori language, it represents vitality, health and excitement.

Just as the Chinese interpretation of CRIA, the original intention of the CRIA brand is to bring New Zealand's natural, healthy and vigorous vitality to China.

The high quality of life, full of youthful spirit of the day, should start from "A Brand that can Breath".